Description

Topics Covered 1. Introduction to Digital Marketing ● Overview of digital marketing ecosystem ● Importance of online presence for businesses 2. Marketing Funnel & Customer Journey ● Understanding user behavior from awareness to conversion ● Building effective sales funnels 3. Market Research & Audience Targeting ● Identifying target audience ● Competitor analysis and market positioning 4. Website Setup & Optimization (WordPress) ● Creating and managing websites using WordPress ● Basic optimization for performance and usability 5. Search Engine Optimization (SEO) ● Fundamentals of SEO ● On-page and off-page optimization techniques 6. Keyword Research & Tools ● Advanced keyword strategies ● Using tools like Ahrefs for better rankings 7. Content Marketing ● Creating engaging and valuable content ● Content planning and strategy development 8. Social Media Marketing (Organic) ● Growing on platforms like Facebook, Instagram, and others ● Content strategies for engagement and reach 9. Paid Advertising (PPC & Display Ads) ● Introduction to paid marketing campaigns ● Basics of PPC and display advertising 10. Google Ads & Social Media Ads ● Running campaigns on Google Ads ● Advertising on Facebook and Instagram 11. Campaign Planning & Execution ● Creating and managing marketing campaigns ● Budgeting and performance tracking 12. Performance Analysis & Optimization ● Monitoring campaign results ● Improving strategies based on data insights

After completing this 20-day Digital Marketing Program, students will gain practical knowledge and hands-on experience in modern digital marketing strategies, tools, and campaign management. They will be able to:

• Understand the complete digital marketing ecosystem and the importance of online branding
• Learn how customer journeys and marketing funnels work from awareness to conversion
• Conduct market research, competitor analysis, and audience targeting effectively
• Create and manage websites using WordPress for business and marketing purposes
• Understand the fundamentals of Search Engine Optimization (SEO) and website visibility
• Perform on-page and off-page SEO optimization techniques to improve search rankings
• Conduct advanced keyword research using industry tools such as Ahrefs
• Create engaging content and develop effective content marketing strategies
• Build and grow social media presence organically across platforms like Facebook and Instagram
• Understand the fundamentals of paid advertising, including PPC and display advertising
• Create and manage advertising campaigns using Google Ads and social media platforms
• Plan, execute, and optimize marketing campaigns based on business goals and budgets
• Monitor campaign performance using analytics and data-driven strategies
• Improve marketing effectiveness through performance analysis and optimization techniques
• Gain confidence to manage digital marketing campaigns for businesses, brands, or personal projects
• Build a strong foundation for careers in digital marketing, freelancing, and online business growth

Additionally, all participants will receive a Certificate of Participation upon successful completion of the 20-day program.